From Passion to Purpose

⭐ Are you a therapist, coach, or helping professional with a quieter caseload than you’d like, a calling to reach more people, or a passion that’s asking to become something bigger?

Perhaps you’ve thought:

• I know I have something meaningful to teach—but I don’t know how to get it from a desire to actuality.
• I’ve thought about creating a workshop, support group, retreat, training, course, membership, or consultation group—but I don’t know how to shape it.
• I know I could create something impactful—but I’m unclear how to structure it, position it, or get people to say yes.
• I’m sitting on expertise that deserve a bigger container.

If so, this may be exactly what you’ve been looking for.

⭐ By the End of This Experience, You’ll Have:

✔ A clearly defined audience
✔ A specific pain point you solve
✔ Greater clarity around your approach, methodology, or teaching process
✔ The right format for your idea
✔ A mapped participant transformation journey
✔ A structured offer outline or curriculum
✔ Messaging that communicates your value clearly
✔ Practical visibility and launch ideas
✔ Greater confidence stepping into leadership
✔ A concrete roadmap to bring your offering to life

This is about helping you clarify your expertise, define the transformation you create, and shape it into a compelling offering that expands your impact and supports a more sustainable practice.

Whether your vision becomes a workshop, support group, retreat, training, membership, online course, consultation group, or premium experience, this intensive helps you bring it into clear, actionable form.

⭐ Why This Is Different

This is not a passive course where you simply consume information and hope to figure it out later.

This is a hands-on, step-by-step working intensive where, each week, we actively build your offering together.

You’ll be guided through a clear developmental process—from clarifying your idea, to shaping the structure, designing the experience, refining your messaging, addressing visibility, and bringing your offering to life.

Each participant will receive dedicated 1:1 coaching, where Michelle—and the group—offer personalized support, guidance, ideas, feedback, and problem-solving around your specific offering.

Between sessions, you’ll receive practical action steps to keep momentum moving so you’re not just inspired—you’re actually building.

You’ll also have the opportunity to bring questions, obstacles, uncertainty, and real-time decisions into the room as they arise, so you’re supported throughout the process rather than left trying to piece it together alone.

That’s what makes this different: you won’t just learn about creating an offering—you’ll actually create one.

⭐ This Isn’t Theory

Michelle Joy, MFT is a speaker, educator, soon-to-be author, and creator of The Developmental Enneagram for Couples.

She has spent over 20 years creating transformational experiences—not only in therapy rooms, but through the very kinds of offerings she now helps others build.

Over the past two decades, Michelle has built transformational experiences from the ground up—not by following someone else’s formula, but by discovering firsthand what truly works through years of creating, facilitating, refining, and leading.

She has:

• Created and facilitated a wide variety of support groups from scratch
• Built and led consultation groups for helping professionals
• Created and facilitated Marriage Prep 101 workshops for couples
• Developed trainings, workshops, and educational programs from the ground up
• Created online memberships and transformational group experiences
• Developed retreat curriculum from scratch, including experiences that filled to capacity
• Created and hosted the Enneagram Summit for the Helping Profession, now in its third annual year, attended by thousands of helping professionals around the world
• Spoken nationally as an educator
• Served hundreds of professionals, couples, and participants through programs, workshops, trainings, groups, retreats, and educational experiences she personally designed and facilitated

What she teaches here is not theoretical.

It comes from years of learning through direct experience:

• what creates transformation
• what keeps people engaged
• what helps offerings fill
• what supports meaningful participant experiences
• and what doesn’t work so well

Her gift lies not simply in teaching content—but in helping people identify the deeper wisdom they carry, structure it into transformational experiences, and bring high-integrity work into the world.

This isn’t theory. She has built the very kinds of offerings she’ll help you create.

⭐ Program Structure

A small, intimate, high-touch live online intensive. Because this work is deeply individualized, space is intentionally limited.

Each participant receives multiple opportunities for direct coaching, real-time feedback, and practical next steps.

This is not passive learning. This is a working intensive where your ideas come into fruition.

⭐ Weekly Experience

⭐ This Is For You If:

✔ You have meaningful expertise from your professional work
✔ You feel called to create a workshop, group, retreat, training, or transformational offering
✔ You want thoughtful guidance bringing an idea into reality
✔ You value depth over shallow business tactics
✔ You want personalized support
✔ You’re ready to bring something substantial to life

⭐ This Is Not For:

✘ People looking for passive-income shortcuts
✘ People wanting aggressive marketing tactics
✘ People unwilling to do reflective or implementation work
✘ People wanting fully done-for-you business building
✘ People seeking advanced business consulting for already established offers
✘ People wanting sophisticated launch strategy, scaling, or certification architecture